Predicting political elections from rapid and unreflective face judgments

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Predicting political elections from rapid and unreflective face judgments.

Here we show that rapid judgments of competence based solely on the facial appearance of candidates predicted the outcomes of gubernatorial elections, the most important elections in the United States next to the presidential elections. In all experiments, participants were presented with the faces of the winner and the runner-up and asked to decide who is more competent. To ensure that compete...

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ژورنال

عنوان ژورنال: Proceedings of the National Academy of Sciences

سال: 2007

ISSN: 0027-8424,1091-6490

DOI: 10.1073/pnas.0705435104